CTP Mastermind: Incentives Beyond Finance
RETENTION WITHOUT BUDGET: INCENTIVISING TALENT IN A CRISIS
How do you mobilise talent when you can't buy loyalty?
In a restructuring scenario, cash is the scarcest resource. Yet, losing key talent during a "Cost Transformation" process is often the final nail in the coffin for a distressed business.
When financial levers are frozen and bonuses are off the table, what remains?
The Masterclass Join Massimiliano Tiana, CTP (Equity Partner, EMEA Restructuring Leader at Deloitte), as he dismantles the myth that money is the only motivator. Drawing on his experience managing complex cross-border transformations, he reveals why Intrinsic Motivators—purpose, career progression, and recognition—are not just "soft HR skills," but hard strategic tools for survival.
You will learn:
The "Cost Paradox": Why financial rewards often backfire during distress.
The Purpose Framework: How to align staff survival with company survival.
Structuring the Package: How to design non-monetary retention schemes that actually work.
About the Speaker Massimiliano Tiana is an Equity Partner and the EMEA Leader of Restructuring, Turnaround & Cost Transformation at Deloitte. A Certified Turnaround Professional (CTP) with deep operational experience, he specialises in guiding complex organizations through critical periods of change.
Event Details
Date: Wednesday, 21st January 2026
Time: 14:00 - 15:15 GMT / 15:00 - 16:15 CET
Location: Online (Zoom)
Who Can Attend?
All those interested – Free of charge
Reserve your spot now
About the EACTP:
The focus of the European Association of Certified Turnaround Professionals (EACTP) is to educate, train and certify turnaround professionals and for the CTP qualification to be recognised as an industry-standard ‘kitemark’ of quality in the practice of turnaround and restructuring.
It aims to promote turnaround ahead of insolvency, thus saving more jobs and value in the public and national interest.
The EACTP promotes the benefits of turnaround ahead of insolvency through engagement with shareholders, company directors, business management organisations, creditor groups and governments.
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